Lofty Innovation

Harvey Hernandez, Founder & CEO of Miami-based Newgard Development Group, brings his creativity and a diehard entrepreneurial spirit to Lofty Brickell Residences, an industry-leading concept taking flexible condo ownership into the future.
Words by Sandy Lindsey | September 28, 2022 | People

Introducing Lofty, the next evolution of condo ownership by Newgard Development Group and Founder & CEO Harvey Hernandez, delivering luxury, fully finished and furnished turn-key residences purposefully designed and licensed to be lived in and shared in the heart of Brickell. The 44-story tower follows Newgard’s success with Natiivo Miami and Austin — condos bookable via homestay platforms offering bespoke amenities, 24/7 services, and access to a proprietary app for owners to seamlessly manage stays. When they debuted 3 years ago, Natiivo sold out before breaking ground, making way for Hernandez to launch Lofty. “The buyer’s desire for new ways to own and use real estate assets, paired with favorable locations and economics, are nurturing investment growth in our properties,” he says. “Lofty was created for buyers seeking a modern way to own, live and monetize luxury real estate.” Lofty is launching the first-ever NFT art collection designed for condo owners and also offering branded penthouse residences in partnership with Artefacto. Hernandez has spent 20+ years in the South Florida market, observing the city’s tremendous capacity for change. Always holding firm to excellence and being at the forefront of the industry. Cervera Real Estate is the exclusive sales and marketing agent for Natiivo and Lofty;;