Immersive Views

The way we view and experience real estate has been transformed by technology and innovation. Learn how Gonzalo Navarro is visualizing projects and giving them life via fully immersive digital experiences.
Text by Estrellita S. Sibila Photo by Johnny Arraiz | May 16, 2018 | People

“An architectural degree is recommended, but artistic sensibility is really what you need to be part of the ArX Solutions team that visualizes ideas.”

Creating images based on dreams is what Gonzalo Navarro and his team of designers accomplish each day at ArX Solutions. With the future of real estate shifting toward new areas with virtual reality and augmented reality, Navarro believes the process for scouting and marketing properties will change dramatically and his team is paving the way for what’s to come. In the last year, Navarro had been noticing a slowdown in the speed that things were developing. During the same period, his company’s virtual reality services grew by 40%, proving that buyers are expecting more immersive experiences before making buying decisions. “We work with the most renowned developers in the world and on the most relevant projects that are transforming the skylines of major cities like Miami, New York, London and Dubai, to name a few,” he says. “Always dare to dream big.”

Gonzalo Navarro is the Co-Founder of ArX Solutions; 1805 Ponce De Leon Blvd., PH-501, Coral Gables; 305.443.7733;


• Great Giver: “We take social responsibility very seriously and are sponsoring a rural school on the border of Argentina and Bolivia and work with a center for abused children in Honduras.”

• American Dream: “ArX Solutions is the perfect example of the American Dream. We came here 13 years ago with only one employee: Me. Today, we have a team of more than 50 talented individuals who help bring every plan’s details to life.”

• Hidden Talents: “I’m a technology nerd that loves gadgets. I have the memory of an elephant when it comes to music. If you tell me you like a song, I will never forget it.”

• City Love: “We live in a beautiful oasis by the sea that provides great closeness to nature and superb water access. Who wouldn’t love spending a day on our crystal blue waters?”