Culturally Chic

Rupees Inc. has been getting Miami residents and visitors alike dressed in colorful, extravagant and one-of-a-kind Indian styles from their store in Wynwood for more than a quarter century.
Words by Anja Maltav | Vertical Photo by AJ Shorter | August 28, 2020 | Lifestyle

Whether you arrive looking for the perfect outfit for an Indian-themed wedding or want to take inspiration from a Bollywood movie, when first walking into Rupees Inc. in the heart of Wynwood, customers are instantly amazed to find the variety of sarees and Bollywood fashions, jewelry, accessories and décor. “The breathtaking palette of vibrant colors and assortment of elegant fabrics never ceases to enthrall people,” says Owner Sachin Dhupelia. “The look on their faces when they emerge from the fitting room wearing a saree for the first time is priceless.” Rupees was started by Sachin’s dad in 1994 in Wynwood after falling in love with Miami’s tropical vibe, diversity and potential while vacationing in The Sunshine State. The family is of Indian heritage from Durban, South Africa. “My Dad was always in the clothing business and had years of experience in the import, wholesale and retail sectors,” he says. “ We are proud of our small family business as we continue the tradition of offering an authentic India shopping experience from the very same location where it all started.” Arriving this month in time for the upcoming Indian festivals, weddings and gala season is a new collection with eye-catching embroideries and hand-woven silk sarees; #BollywoodInWynwood;