Made In The Tropics

Imaginative homegrown Miami brands have taken fashion flair and the city’s signature style to the next level with stunning offerings for every taste and lifestyle. The only thing left to do is peruse their collections for pieces and experiences that catch your eye. Supporting local businesses never looked — or felt — so good.
Words by Kaya Baez | August 30, 2020 | Fashion

Fashion For All

Miami’s newest digital e-tail platform Normou believes that eco-friendly, ethically-made and community-conscious fashion is the new normal — and they’re on a mission to let the world know it. Supporting Miami-based brands like Simonett, NST Studio, Casa Lima and Just Bee Queen, Normou, whose name stems from the “new normal” in the world of fashion, launched as a result of Founder Sofia Borges’ passion for helping the planet. “When I discovered that the fashion industry, being the second biggest polluter in the world, needed major reform, I decided to create a platform that makes sustainable fashion accessible,” she says. Normou maintains the integrity of each brand’s quality and business model while giving consumers access to products that would otherwise be out of their budget. “We are challenging the status quo by leaving trends behind and declaring a new norm,” she says. “On our platform there’s no such thing as past or future trends, everything is current.” As such, Normou facilitates the shopping experience for those looking to support local right now. “There are some incredible young entrepreneurs who have sacrificed so much to create their businesses,” she says. “We hope that we can help to uplift them, share their incredible stories and ultimately increase their audience and bottom-line.”;

Best Of Both Mundos

When the Say It In Spanglish lifestyle brand launched with the mission to “Never Get Lost In Translation,” the Latinx community immediately took notice. From their best-selling “Soy Influencer” signature shirt to their popular “Tranquilo y Tropical”, “Entiendo Everything” and “Sunny With A Chance Of Sonrisa” camisas, they also offer a series of premium snapbacks embroidered with popular sayings including “Fuácata”, “Ya Tu Sabes” and “Tremendo Paquete.” Each of their products is made of social and eco-friendly materials and 100% W.R.A.P. Certified, using only top-of-the-line combed and ring-spun fabrics. Made in Miami with love by Latinx creatives, the brand has expanded beyond the Magic City with a fanbase throughout the U.S., the Carribbean, South America and Europe. English and Spanish speakers of all ages and cultural identities will relate to the brand’s message of unity at the core of all of their collections;

Law Swag

There are three things that are certain in life: Death, taxes and the fact that everyone knows a lawyer. Perhaps you are a lawyer or are studying to become one. A new virtual gift shop aptly named 100 Law Gifts has everything a budding, seasoned and/or retired attorney would ever want to make a bold statement without saying a word. From shirts, hats and masks to mugs, journals, phone cases and even shower curtains, there’s something cheeky and fun for every gifting occassion and those times where more than a pat on the back is warranted for a job well done. Their latest “Bold Statements” collection features catchy phrases like “I Get Paid By The Hour”; “Always Billing”; “I Plead The Fifth” and “By Appt. Only”. There’s also plenty for the “Layman” and “Deal Closer” and those who are “Lawful By Assoc.,” such as spouses, family members and friends. New designs are continuously added on the site so the perfect law gift is always just a click away;

Skin Deep

Founded with a vision for a better kind of skincare experience, Sana aims to change your relationship with your skin and your products through goal-driven facials, guidance and curated collections and experiences, both online and IRL. Setting new standards for the industry by standing against toxins and curating the best of clean skincare, Sana offers an expansive retail selection that carries both established and emerging brands including Pai Skincare and Supernal as well as body care brands such as Fur and Everyday Oil. They also carry a range of wellness goodies such as Moon Juice’s Sex Dust and HUM Nutrition’s Daily Cleanse. Sana’s brick-and-mortar studio opened in Wynwood just a few weeks before the pandemic so their business model has augmented to include an interactive virtual shop. They are currently open for facials with strict COVID protocols to keep the community safe and glowing. You can boost any facial with add-ons like Microcurrent, Gua Sha and the LED Light Room Experience, where you zen out to 15 minutes of light therapy along with a guided meditation to calm inflammation, reduce fine lines and ease the mind;;

Haute Healing

For as long as she can remember, Bobbie Van Der Vlugt has been collecting multicultural beads, gemstones and crystals during her travels around the world. Today, she syncs their healing and spiritual energy into her jewelry label Musa. Each one-of-a-kind piece is crafted in her Coconut Grove home, using stones that are hand-selected to shift mindsets and change lives. She counts A-list celebrities, rock stars, royalty and fashion families amongst her local collectors. “Gemstones and crystals have a vibrational energy just like we do and correspond to the energy centers and chakras in our bodies,” she says. “In a very subtle and gentle way, they help clear, ground and align our auric field, and this can be tremendously beneficial to our mind, body and spirit.” Most recently, she announced a major partnership with modern luxury shopping destination Matches Fashion, joining an empire that features 450 iconic and innovative designers — from Prada, Gucci and Balenciaga to Saint Laurent, Halpern and Wales Bonner. “I’m so excited and grateful for the opportunity to have my work featured amongst big fashion houses I’ve always admired,” she says. “It’s really a dream come true.”; — Photos by Femke Tewari