Beach Beautiful

Launched in 2005, Triya was born from three friends’ love for the beach, art and fashion. The Brazilian brand is focused on creating high-quality, fashionable beachwear, and has become known for its signature prints and daring silhouettes.
Words by Anja Maltav | July 31, 2020 | Fashion

The bold designs of Triya are crafted with comfort and wearability in mind, while staying true to the brand’s focus on art. Their creative process values local labor and handmade techniques, building a platform for Brazilian DNA. In 2009, Triya became part of the Fashion Rio lineup and today is part of the São Paulo Fashion Week calendar, consolidating itself as one of the main exponents of Brazilian beachwear. Triya currently has multiple boutiques in Brazil and is also sold at some of the most select and prestigious boutiques in the country. The brand launched internationally in 2015, and can be found at Revolve Clothing, Anthropologie and Victoria’s Secret, amongst many other retailers. Notable fans of the brand include Halsey, who wore a custom Triya piece on her Manic World Tour, as well as popular influencers like Bruna Marquezine, Jenny Cipoletti, Juliet Doherty, Angie Landaburu, Samantha Angelo and Sofia Karvela;