Ikea, Amazon and Wayfair are just a few of the retailers tapping into Augmented Reality (AR). Now Build.com, the largest online-only home improvement retailer, recently launched a new Augmented Reality (AR) inapp experience, “In-Home Preview.” What exactly is Augmented Reality and why are we so excited? It allows a homeowner to use their phone to place a new faucet over their current faucet, add a new light fixture to their space, etc. Then it goes one giant step further allowing the customer to interact with it by turning the faucet on or off, adjusting the temperature or moving the handles. Users can also experiment with water flow and spray patterns. Realistic details like steaming hot water bring the experience to life. Lighting fixtures can be rotated 360 degrees, moved up and down by adjusting chain or downrod lengths, and switched on to show how they illuminate a room. The immersive experience currently includes products from Delta Faucet, Kichler, Hansgrohe, Progress Lighting, Miseno and Park Harbor; Build.com.