October is Breast Cancer Awareness Month, and with it inevitably comes a number of shocking statistics. According to the National Breast Cancer Foundation, a staggering 1 in 8 women will be diagnosed with breast cancer in their lifetime, and every 12 minutes, a woman dies of this terrible disease. Intent that women should be empowered, even within their own homes, to take charge of their health in the face of this truly awful illness, health entrepreneur and Miamian Marilyn Dans has allied with SilkProUSA to produce Pink Luminous, a self-testing device women can use in their very own homes as an aid to regular screening processes. Utilizing red LED spectrum light to analyze the vascular tissue beneath the breast, this sleek, FDA-registered device can easily pinpoint the location of masses in moments. “When I was 17, I discovered a hard lump in my breast which turned out to be a benign breast tumor,” says Days. “I remember the fear leading up to the diagnosis, as well as the relief when I received the good news. These personal experiences and other similar stories related to breast cancer in my family, paved the way for Pink Luminous Breast.” Not satisfied to only provide this tool to homes in our nation, SilkProUSA and Days have formed the Pink Luminous Advocacy Project, a non-profit attempting to provide unstable communities the device who may not have access to more advanced screening equipment. Available at CVS; PinkLuminousBreast.com.
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