Design & Real Estate

Lifestyle Rising

When it comes to the evolution of The Magic City, The Related Group is at the forefront of what’s new, what’s next and what’s going to propel Miami to new heights.
Text by Yoshi Sanz Photos courtesy of The Related Group | May 26, 2018 | Design & Real Estate

Like all great cities, Miami’s constant appeal stems from the array of styles and nuances found here, each irresistible to a particular demographic. Like the boroughs of New York City, each of Miami’s neighborhoods is developing a unique personality. This rich evolution of the urban fabric has been stimulated in large part by the genius of The Related Group, led by Founder & CEO Jorge Pérez.
Carlos Rosso, President of The Related Group’s condominium division, has singled out 3 of his company’s visionary projects as examples of the personality and possibilities that make Miami one of the world’s most exciting cities: SLS LUX Brickell, Hyde Midtown Suites & Residences and the Paraiso Community in East Edgewater on Biscayne Bay. “These developments are the result of finding the city’s last prime sites, listening to our community of buyers and partners as well as tailoring highly customized products that simultaneously define and satisfy market demands,” he says. “By working with world-renowned architects, designers and artists, we pursue our goal of energizing and enhancing entire communities. With our partners, we are committed to developing properties that celebrate innovative design and create new lifestyle opportunities in Miami.”
The demand for combined hotel and residential products that offer high levels of amenities and services has strengthened significantly over the last decade. The SLS and Hyde brands — both created and operated by sbe — are a perfect match for Miami’s burgeoning cosmopolitan market.
SLS LUX, a spectacular mix of luxury designer suites and residences at 801 South Miami Ave., is a collaboration of Related with The Allen Morris Company and sbe, a global hospitality and real estate company that develops, manages and operates award-winning hotels, residences, restaurants and nightlife around the world. “We’re creating SLS LUX as the preeminent luxury residential property in Downtown Miami,” says Rosso.
Designed to draw international clients who seek a premium lifestyle, the 57-story development will have the 5.4 million-square-foot Brickell City Centre now under construction as a neighbor. Residents of SLS LUX, projected for completion in late 2017, will enjoy convenient access to the lavish retail, dining and entertainment options at Brickell City Centre, and can stroll home after shopping to board a private elevator to their own luxury residences.

“The Related Group’s visionary projects are perfect examples of the personality and possibilities that make Miami one of the world’s most exciting cities and SLS LUX Brickell, Hyde Midtown Suites & Residences and Paraiso in East Edgewater on Biscayne Bay are no exception.”

Elegance and comfort are hallmarks of the 1-, 2-, and 3-bedroom residences at SLS LUX. Ranging from $499,900 to $5.3 million, these residences offer glittering views of Miami and Biscayne Bay. Design superstars George Yabu and Glenn Pushelberg have been engaged to craft the opulent double-height lobby and other public areas. Lavish suites featuring custom Italian kitchens with top-line appliances and luxurious bathrooms will also be finished with the eminent duo’s unique aesthetic.
What’s more, the VIP services at SLS LUX will be synchronized with the building’s hi-tech core. Using the custom SLS LUX app, residents will access concierge services to arrange for tickets to shows and sporting events, and book white-glove private catering. Guests and residents can enjoy private rooftop pool terraces, a Katzuya restaurant, and VIP access to the lavish spa and wellness facilities among a long list of other services. Indoor and outdoor play areas for children, on-demand pet services, tennis, soccer and bocce courts figure in the building’s amenities. When residents crave a day at the beach, they can be whisked to the exclusive Hyde Beach Club at SLS Hotel South Beach via the property’s limousine.
Over in Miami’s Midtown district, Related recognized the unmet demand for stylish hospitality and residences, and partnered with Dezer Development and sbe to introduce Hyde Midtown Suites & Residences. Set to break ground later this year, this project is at the confluence of dynamic emerging neighborhoods: Miami’s Design District, Wynwood and Midtown. “All that surrounds Hyde Midtown is burgeoning centers of art, design, dining and culture,” says Rosso, “We brought Rockwell Group on board to ensure that Hyde Midtown’s public spaces and guest rooms reflect the local vibe.” Rockwell’s team has created a design concept based on notions of modern luxury, defined here as an eclectic, edgy mix of raw and finished materials, contrasting colors and handcrafted design elements.
Hyde Midtown Suites & Residences will feature 410 residential condo units and 60 1-bedroom Designer Suites. Building amenities include a 7th Floor pool terrace and tennis court with views of Biscayne Bay and Miami’s skyline, access to Hyde Beach Club, premier hotel style concierge services, a children’s play room, private media center and a full spa. Prices range from $300,000s to $1 million, with completion planned for the end of 2017. The project’s approach to style, luxury and service fits perfectly with the Art & Entertainment district’s bold personality and booming art scene. At last December’s Art Basel, the project’s future site hosted Pinta Miami, the international art fair’s first Miami edition.
Because Miami’s gorgeous waterfront is a “must have” for discerning buyers , Related assembled 10 bayfront acres in East Edgewater where it’s building the Paraiso master-planned community. The Arquitectonica-designed complex is taking shape just north of the Arts & Entertainment District and east of Wynwood and the Design District over 10 acres on 500 linear feet of waterfront. Set in a serene bayfront enclave but within minutes of South Beach, MIA and happening restaurants and shops, Paraiso’s modern design-centered community is the result of the collaboration of the world’s top architects and interior designers. Enea Studios from Zurich is crafting an inspired landscaping plan for the complex that will enhance the entire neighborhood with an art-filled public park.
Internationally renowned designers are placing their distinctive style on the interiors and public areas of each tower, all loaded with their own amenities, such as tennis courts, a home theatre, club rooms, children’s play rooms, spas, a fitness center, infinity pools, sundecks and cabanas. The highly successful Paraiso Bay with interiors by London-based Keith Hobbs set the pace as the first-launched tower of the complex. The luxurious One Paraiso by Piero Lissoni followed with equally enormous sellout success. Paraiso Bayviews by Karim Rashid is fast approaching the same sales success with over 80% of the tower under contract. Prices range from the mid-$300,000s for 1-bedrooms to the mid-$600,000s for 2-bedroom residences (the 3-bedroom residences are all sold-out). Just released penthouses start in the $700,000s.
Currently, Related is gearing up to launch its 4th and final tower: Gran Paraiso. “Our goal is to create an urbanite’s paradise, equal parts luxury and lifestyle,” Rosso says. “Our prices averaging $600 per square foot paired with incredible amenities make Paraiso’s residences appealing to buyers priced out of other waterfront areas.”
The complex, in addition to each towers’ unsurpassed array of amenities, also boasts a private marina, an exclusive beach club designed by globally recognized New York design firm Meyer Davis and a waterfront restaurant by James Beard Award-Winning Chef Michael Schwartz. A bayfront promenade and public park nicely rounds out the luxurious lifestyle of this extraordinary community. The unparalleled amenities and visionary design have attracted international celebrities, including acclaimed DJ & Music Producer David Guetta, Barcelona-born World No. 1 Tennis Champion Arantxa Sanchez-Vicario and NBA Superstar Manu Ginobili, Guard for the San Antonio Spurs. Like SLS LUX and Hyde Midtown, world-class works of art by contemporary masters will be integrated into Paraiso’s interior and exterior spaces.
Sales for all 3 projects are led by Related Realty in collaboration with Fortune Development Sales. For information on SLS LUX, visit; for Hyde Midtown, visit; for Paraiso Bayviews, visit