The desire to design activewear fashion arose in Denise Cronwall about 10 years ago, back when it was hard to find activewear options beyond the purely technical kind that the large multi-national brands offered. Driven by the idea of creating a unique boutique-style activewear line, Denise Cronwall equipped herself with a fashion design degree from Miami International University of Art & Design and started experimenting. In 2012, her brother, with his strong sales and business administration background, joined forces with her and Denise Cronwall Activewear took shape. A truly homegrown brand, every piece they make is designed and manufactured in their atelier located just two miles north of the Miami Design District. They manufacture locally, investing in local artisan skills and a conscious approach to fashion because they believe that proximity to the product holds the key to the creation of truly unique garments. Denise Cronwall designs are recognizable for their feminine Miami Chic aesthetic and breezy layering pieces. Each piece is made out of the most luxuriously soft and cool materials, ideal for warm tropical climates. The line has its roots in tennis and fitness and with time naturally branched out into golf and other skirt-sports. The line has continued to blossom on to the beach and streets with athleisure collections that take you seamlessly from the court to the resort and beyond; DeniseCronwall.com.
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Philanthropic Champions
Giving back is essential for building stronger communities, fostering empathy and inspiring the next generation. It cultivates a sense of responsibility and creates opportunities for those in need. Ultimately, it enriches both the giver and the receiver in ways that only those who experience altruism for themselves can understand.
Home Away From Home
Supporting health and wellness through lodging, meals, activities and a community of care for critically ill children and their families who need to be near a hospital for treatment, Ronald McDonald House Charities of South Florida.