Experiential Expectations

The Standard is recognized worldwide for pioneering experiential hospitality through design, culture and an unmistakable buzz. So it’s no surprise that their debut residential project is in Midtown Miami.
Words by Sandy Lindsey | June 28, 2022 | Lifestyle

Nestled between the vibrant Design District and Wynwood, The Standard Midtown Miami captures the hallmarks of the brand’s beloved hotels with activated social spaces, “anything but standard” amenities and careful attention to detail, all with the playfulness and fun of the unique brand. The experience starts in the lobby — a place for residents to connect, work, recharge and unwind with a perfectly made café cappuccino, and that’s just the start. Social Lounge 21 features a karaoke bar and screening room, Zoom rooms and more. Part pickleball, part party, The Stadium takes the world’s fastest-growing and incredibly social sport and adds in disco balls and great tunes. The Sweat Room is both energizing and relaxing with a steam room and infrared sauna. The Rooftop features a lushly landscaped resort-style pool with a bar and restaurant reminiscent of the pool vibes the brand is famous for. The 228 pied-à-terre-style residences continue the company’s distinctive touch with interiors that blend style and function; at once intentional but effortless;