Disappearing Act

The phrase, “now you see it, now you don’t” sums up LG’s incredible OLED R television. Unlike traditional TV sets that dominate the room, the OLED R’s 65” screen is only visible when you’re watching it.
Words by Bill Lindsey | September 26, 2021 | Luxury

A television screen provides a vista to other worlds while it is on, but when the “off” button is pushed, it becomes a blank screen. In the case of a large screen TV, that can be a huge blank space. The incredibly innovative LG OLED R changes all that. In a manner similar to a sailboat’s furling mainsail, the screen can be rolled up into the base, literally disappearing when not in use. The secret is an ultra-thin LED screen that can be fully retracted from Full View mode in Zero View mode or with just a portion visible in Line View to display the time, personal photos or to adjust the settings when utilizing the integral front-firing 100-watt Dolby Atmos and Sound Pro sound system to set the mood in the room. The best thing about the OLED R is that picture quality was not compromised in the least in the quest for its low profile. Using LG‘s self-lighting pixels, the screen delivers eye-popping image quality for broadcast, streaming and gaming. With a MSRP of $100k, the OLED R is an investment, but it unquestionably changes how we view TV —  and TVs;