Borrowed Time

Want to tell the time like a millionaire without spending millions on your collection? Adorn your wrist in style without breaking the bank with a membership to Eleven James that transcends time, space and budget.
Text by Dena Roché | May 29, 2018 | Luxury

True watch connoisseurs don’t want just one statement piece, they want a collection to change up their timepiece for different events and outfits. However, with some quality watches costing upwards of 6 figures, building a watch closet is an expensive and time-consuming process. Luckily, Eleven James is changing this. The year-old company is similar to Rent The Runway, allowing members to rent different watches for a defined time period. There are 3 levels including Aficionado, Connoisseur & Virtuoso, and membership starts at $249/month. Brands available at the different tiers include Panerai, Rolex, Blancpain, Audemars Piguet, Patek Phillipe, Breguet and more. When you become a member, you’ll get a private concierge that guides you in selecting the perfect timepieces. There are over 200 watches in the collection and each is sized to your wrist before it’s shipped;