Many well-known galleries have opened up online shops, no longer limited to the classic brick-and-mortar style of selling. As a result, the process of buying art is no longer as intimidating and it opens up the art world to virtually anyone, creating an entirely new kind of collector. However, the world of online art sales is flooded with websites that present thousands of pieces and prints in one store…it’s the “Netflix-ization” of art. This strategy often overwhelms the potential collector, leading to indecision and inaction. I spent the last few months finding creators who are both talented and underrepresented so that I could offer gallery-quality work at below-gallery prices. Collecting art should not be limited to those with deep pockets and high-society social circles. The ability to offer art in an online space has allowed us to change the rules and now everyone can win.
ABOUT THE AUTHOR
Laura Cartagena is the Founder of Create Collect, a curated online marketplace that features one-of-a-kind creations of approximately 20 rotating emerging artists, artisans and designers. Raised in Miami, she is of Colombian, Spanish and Portuguese descent; CreateCollect.com.
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