Today, the firm is still reinventing itself, as seen in the “new classic” 1908 model. Replacing the iconic Cellini dress watch, the 1908 is sleek, elegant, and an ideal choice for the Chairman of the Board. The 39mm platinum case is accented by coin-like edging and a mesmerizing ice-blue dial, featuring a rice-grain guilloché pattern. A sub-dial resides at the 6 o’clock position, tracking elapsed minutes, while displaying the current time with a Breguet-style hour hand and a sword-shaped minute hand. The transparent case back provides a view of the automatic chronometer movement and gold rotor beating at 4Hz with an impressive 66-hour reserve. Available in an elegant, sturdy alligator strap in black or brown; Rolex.com.
