Reeling from the success of the Chevrolet Corvette, Ford Motor Company Vice President Lee Iacocca decided to strike back with the sting of a Mustang. His car would be a practical 4-seater and would sell for a fraction of the Corvette’s price. In a stroke of marketing genius, he allowed buyers to order what amounted to a custom car. Coupes or convertibles could be powered by spindly 101-hp 6-cylinders or snarling 289-hp V8s. Ford sold 121,538 Mustangs in the first year or production, and Iacocca became a certified Car God. Ford has stayed true to the concept of “There may be many Mustangs, but this one is mine!” A kaleidoscopic color chart and power options ranging from the Earth-friendly 4-cylinder EcoBoost V6 to the “You’re gonna need more insurance…” supercharged 760-hp V8 allow full expression of personal preferences. Whether you opt for the track-ready Shelby GT or a more practical car, you can entrust to a teenager, there is truly a Mustang for every taste in 2020; Ford.com.
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