Miracle Makeup

A historic collaboration recently made headlines as the first women-owned, BIPOC cosmetic brand partnered with the Pantone Color of the Year.
Words by Zelda Grant | April 26, 2024 | Lifestyle

The recent collaboration between Shades By Shan and Pantone adds an extra layer of excitement as it coincides with the 25th anniversary of Pantone’s Color of the Year, making it a monumental collaboration as a women-owned, women-led, minority-owned, and BIPOC brand. The Lip Shine is a limited-edition product created exclusively to complement the Pantone Color of the Year: Peach Fuzz, a heartfelt peach hue that conveys a feeling of tenderness and communicates a message of caring, sharing and community. Pantone’s messaging aligns perfectly with the values of Shades By Shan, an impact-driven company dedicated to helping single parents in need through every makeup purchase. A portion of their proceeds go to their MamaBerries Nonprofit Foundation, which has already assisted over 70 families across the U.S. The collection offers a unique blend of bold, bright, soft and subtle shades, beautiful on every skin tone. The Lip Shine is enriched with olive, almond and jojoba oil, perfect for a natural everyday look or a glamorous night out. It’s a vegan, paraben-free, and cruelty-free formula that combines the radiance of high-shine lip gloss with intensive lip care;