The phenomenon of “Stealth Wealth” saw the rise of label-less, unadorned luxury items that made it difficult for anyone but those in-the-know to gauge actual pricetags. Millennials are further driving the trend as they opt to invest in themselves vs. property or the stock market. Last year alone, the global market for health & wellness reached $700 billion and is expected to grow by a further 17% by 2021 to $833 billion, according to Euromonitor. And the marketplace is responding: Saks has launched prototype “The Wellery” in its New York store. This lifestyle-centric shopping destination features 22 individual spaces with a curated selection of the best fitness classes, products and services with the goal of yielding a more balanced life. Similarly, Louis Vuitton has acquired a majority stake in Italian bicycle maker Pinnarello. Net-a-Porter recently launched Net-a-Sporter for the ultimate fusion of sports, dancing, swimming, running and equestrian form and function. Chanel is making Double CC Gym Shoes, while Fendi launched Ski Gear and Kate Spade joined fit forces with Beyond Yoga. All perfect attire for sipping a de riguer $10 green juice, don’t you think?
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