Elite Creations

Beautiful watches with the Serpico Y Laino logo on the dial have long been amongst the most collectible pieces at top auctions. The jewelry line added in 1990 is equally coveted. Now they’re closer than ever in Key Biscayne.
Words by Sandy Lindsey | October 28, 2019 | Luxury

Born in Caracas, Venezuela, in the last century, Serpico Y Laino has distinguished itself by representing and distributing the most prestigious brands of Swiss watchmaking. In the 1990’s, they decided to expand their collection to include an exclusive line of jewelry crafted by Italian Artisans to the joy of their devoted and new customers. This year, they brought their stunning collections to sophisticated shoppers in South Florida via their new Key Biscayne store. “Our goal is to continue positioning ourselves in the international market as prestigious jewelers by transmitting confidence based on the solids of a historical brand,” says CEO Fernando Chamula. In addition to fine jewelry and watches, they also handle jewelry design, estate jewelry and estate watches, and have a team of watchmakers and jewelers on hand. From platinum welding to resetting stones, they offer a range of repair services for jewelry as well as the experience and skill to repair and restore special timepieces;