The story of the effortless, feminine and totally “Miami chic” athleisure designs of Denise Cronwall began when the avid tennis player couldn’t find any tenniswear she liked. Not one to accept the boring norm, she enrolled in Miami International School of Arts & Design and started working on her vision. Her line took root when she was approached on the courts while wearing her creations. Soon, some of the most exclusive tennis shops throughout the U.S. wanted to carry her unconventional combinations of lace and technical fabrics. As such, she’s designed collections for world renowned clubs like the International Polo Club in West Palm Beach, and several WTA Tennis Professionals have worn her looks on tour, including Mona Barthel and Camila Giorgi, who’s iconic 2012 outfit made worldwide news. Today, the brand’s feminine, breezy style graces resorts, beaches and streets, making the world just a little more beautiful; DeniseCronwall.com.
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