If you’ve never heard of Eton brand dress shirts, then you haven’t been a very good fashionista lately. This Swedish company offers create-your-own durable, high-quality and wrinkle-free cotton men’s shirts for $100-$300. You can select from as many as 80 fabrics before you decide on the perfect fit, collar, pocket and cuffs. For their 80th anniversary, the company created an extra-special edition shirt with a pricepoint well out of reach for the general population at $40,000. Clearly nothing says “Happy Birthday!” like making a shirt from Egyptian cotton with diamond-encrusted studs and cufflinks. This shirt is currently touring the world with stops at Eton stores in Los Angeles, Milan and Stockholm, but don’t let that deter you from reserving a spot for it in your closet. For more information, visit EtonShirts.com.
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