Miami Beach’s ARTECHOUSE brings art to the community without one even having to interact with its breathtaking digital window display. To step inside, however, is to enter another world. One in which the visitor is immersed in experiential, genre-bending, one-of-a-kind multimedia art exhibitions and explorations. It pushes the boundaries of the words “thought-provoking” with interactive video installations that span floor to ceiling, allowing visitors to become part of the art. The concept is the brainchild of Sandro Kereselidze and Tatiana Pastukhova who opened their first location in Washington D.C. in a subterranean retail space that was vacant for over 25 years. “We wanted to create a place where one can always get inspired, educated and empowered by exploring the latest and the best works of art and tech,” says Kereselidze. The current exhibition Aqueous is particularly suited to South Beach as it celebrates the ocean experience that defines us. If this all wasn’t enough, there’s also a clever XR Mobile app to complement the experience; Miami.ARTECHOUSE.com.
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With almost 20 years of experience in global marketing, strategic brand-building, innovative creative direction and disruptive, needle-moving partnerships and programming for some of the world’s leading brands, Christa Dabkowski is uniquely positioned to lead both consumer-facing brands and client-driven creative agency operations.