Fifteen years ago, Go Red For Women was born as a campaign to raise awareness among women about a great health
threat — heart disease. Slowly, the campaign grew into a movement — one that not only brought together thousands of
women annually, including at the annual Go Red For Women Brunch.
One of racing’s most legendary names joined forces with one of the world’s most prolific branding agencies to put in motion a synergy that is destined to make history, break records and inspire generations to come.