It’s truly an ideal evening; an almost overwhelmingly extravagant party featuring landmark performers of the caliber of Lenny Kravitz and Snoop Dogg whose purpose lies not in satisfaction, but hope and (potentially) health for children struck with life-threatening medical conditions. And that’s precisely the fantastic fête that strikes our shores every year at the annual InterContinental Miami Make-A-Wish-Ball, a much-anticipated event filled with the bites, cocktails and compassion that make any Miami gala a sensational affair. And the men responsible for this annually awe-inspiring event? None other than the mysteriously monikered “Three Amigos”: Robert Hill, Shareef Malnik and Norman Wedderburn, a trio who has made this charitable carouse a centerpiece of their life’s work. “We really found some new ways to raise the bar higher than before and that was no easy task, given the success of the prior years,” says Robert Hill, Gala Host & GM of the InterContinental Miami. “Sometimes you have to be lucky, and I’m very fortunate to work closely with Shareef and Norman, who are more than partners in this Ball, they are true friends.” And who helps facilitate the post-event festivities so integral to making the evening a success? None other than Tara Solomon, Co-Founder of Tara Ink and, as many will agree, an honorary “Fourth Amigo.” “Being the public relations agency of record for the InterContinental Miami Make-A-Wish Ball over the past 12 years has been a humbling experience,” she says. “As far as post-event wrap-up, it’s all hands on deck, making sure all the materials are in check and deadlines are met.” A powerful effort for a very worthy cause that has the ability to change lives and bring smiles to all involved; SFLA.Wish.org.