Issue – November/December 2008

The Name Game

When James Dettore launched Brand Institute, he had one goal in mind: To create a respected brand that stayed true to its mission and never faltered. Although his image and goals may have evolved throughout the years, his foundation has remained as solid and iconic as the globally-recognized products he names.

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Soulful Journey

The heart behind Shands Yoga, Ashly “Shands” Alvarez infuses Miami’s wellness scene with authentic presence through her dynamic Power Vinyasa, balancing Yin Yang, and mindful Slow Flow practices.

Powerhouse Branding

After more than 30 years, 6,000+ brand names and a 75% share of drug name approvals, Brand Institute Helmed by James L. Dettore is at the top of the name game as the world’s #1 nomenclature firm.