John Z. Delorean was the epitome of the American Dream. After creating the Pontiac GTO and Firebird, he served as General Manager of Chevrolet and as VP of GM’s North American operations before striking out on his own. The DMC-12 was based on a design by Giorgetto Giulgiario for the Tapiro Porsche concept car featuring a stainless body, wedge shape and gull-wing doors. While the plan was to sell the cars for a then-quite reasonable $12,000, the cost to ship the cars from Ireland and wildly fluctuating currency rates caused prices to rise and sales to drop. Desperate to save his dream, Delorean became enmeshed in a scheme to sell cocaine, for which he was eventually found Not Guilty, but which doomed the company. The new Delorean will be a symphony of original body parts to maintain the look, under which resides a high-tech foundation of components and electronics. The 325 new DMC-12s built each year won’t be powered by plutonium, yet we can hear Doc Emmett Brown now, thundering, “Great Scott, Marty, it’s back!”; NewDelorean.com.
One of racing’s most legendary names joined forces with one of the world’s most prolific branding agencies to put in motion a synergy that is destined to make history, break records and inspire generations to come.
Spectacular city and ocean views at Panorama Tower offer a stunning backdrop for a modern Brickell lifestyle during the most stylishly dynamic season of the year.